New Poisting - Sunwing Airlines

Manager, Public Relations & Social Media
Sunwing Airlines  

 - Toronto, ON

The Manager, Public Relations & Social Media manages all Public Relations and Social Media strategies for Hotels and Resorts for all brands in Cuba and the America’s. The position will report to the Director of Marketing, Hotel and Resorts and will be located in Toronto, ON. RESPONSIBILITIES: • Manage all Public Relations and Social Media Strategies for Hotel and Resorts including: Trade/Consumer Media. Social Media platforms (Facebook, Twitter, Trip Advisor , Google Plus, Instagram) for all hotels and ensure all properties are on strategy/brand for both Cuba and the America’s. • Manage Public Relations firms in the U.S. and LATAM. • Oversee the Social Media and Guest Engagement Specialist as well as all Community Manager’s at destination, approve their social media content and ensure the timely and effective responses to guest questions and reviews. • Develop brand content for social media platforms and ensure brand consistency among all platforms. • Establishing and maintaining relationships with consumer and industry media groups. • Preparing and editing external communications, including media releases and advertorials. • Writing of all internal communications, Fact Sheets, Websites and other brand level pieces. • Writing, gaining internal approval for, and distributing press releases and other written materials. • Monitoring press coverage across for all Hotel and Resorts. • Planning media interviews and corporate speaking opportunities. • Coordinating media events and media fam trips. • Reviewing media editorial calendars and proactively submitting content for consideration. • Reviewing and responding to brand mentions through third party sites and forums. • Monitoring and reporting on brand tracking trends and identifying opportunities. • Travel frequently to destination to ensure alignment between Hotels and corporate office. • Provide bi weekly reports weekly on public relations and social engagement/activity. • Actively pursue U.S. Consumer promotions and initiatives to increase our consumer database. QUALIFICATIONS: • Must be fluent in English and Spanish (verbal and written). • Minimum of 4 years’ experience overseeing public relations social media in a business environment which has included multiple brands. • Experience in working with Hootsuite on an enterprise level. • Strong communicator and collaborator. • Strong coach, able to motivate team members from different cultures and countries. • Must be organized and practice effective time management. • Experience in the hotel industry is required. ENVIRONMENT AND SCOPE: • Must recognize this position operates outside of normal business hours (evenings/weekends). • Able to work in fast paced environment with a sense of urgency. • Availability for regular business travel as part of the role. If you are interested in applying for this position please submit your application by January 30, 2018. We thank all who apply however only those who meet the qualifications will be contacted. At Sunwing our employees are the difference. We therefore encourage applications from Aboriginal peoples, women, members of a visible minority and persons with a disability. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA), Sunwing will also provide reasonable accommodations, accessible formats and communication supports upon request to persons with disabilities who take part in all aspects of the recruitment and selection process. Qualifications Skills Preferred Decision Making Advanced Professionalism Advanced Detail Oriented AdvancedLeadership Advanced Behaviors Preferred Team Player: Works well as a member of a group Innovative: Consistently introduces new ideas and demonstrates original thinking Functional Expert: Considered a thought leader on a subject For further information, or to apply, please click here