New Posting - Sunwing Airlines

Public Relations & Social Media Specialist
Sunwing Airlines  

 - Toronto, ON

The Public Relations & Social Media Specialist executes Public Relations and Social strategies for Hotels and Resorts and its various brands in Cuba and the Americas. This role suits a detail oriented self starter with a passion for hospitality. You love writing copy, social media, motivating people, collaborating with and inspiring a team. You should have a strong written and verbal communication skills, the ability to thrive in a collaborative, fast paced environment. RESPONSIBILITIES: Work with PR & Social Media Manager on developing Social Media Strategy. Manage all Social Media platforms (Facebook, Twitter, Trip Advisor, Google Plus, Instagram) for all hotels and ensure all properties are on strategy/brand for both Cuba and the Americas. Work with Community Managers at destination, approve their social media content and ensure the timely and effective responses to guest questions and reviews – timely communication to GMs when trends or negative sentiment is occurring. Set goals and objectives along with the PR & Social Media Manager for the Community Managers to ensure the social strategy is constantly being strived for and surpassed. Ongoing training of the Community Managers - ensuring strong engagement with our Hotel Guests. Develop brand content for all guest experience platforms and ensure brand consistency among all platforms – including social media, digital signage, in room TV and the hotel apps. Travel frequently to destination to ensure alignment between Hotels and corporate office. Oversee all corporate company events from planning to execution. Manage Hootsuite Enterprise, ensure Community Managers are trained and effectively utilize this tool. Provide reports weekly on social engagement and activity. Make recommendations to the team regarding contests, promotions and other customer engagement ideas to drive the social strategy for the hotel. Other duties as required. QUALIFICATIONS: Exceptional communication skill both written and verbal. Spanish speaking is an asset. Minimum of 2 years’ experience overseeing social media in a business environment which has included multiple brands. Corporate Event experience. Experience in working with Hootsuite on an enterprise level. Copywriting/Press release writing experience. Strong coach, able to motivate team members from different cultures and countries. Experience in the hotel industry is an asset. Must recognize this position operates outside of normal business hours (evenings/weekends). ENVIRONMENT AND SCOPE: Fast paced, deadline oriented work environment. Must be organized and practice effective time management. Able to work in fast paced environment with a sense of urgency. Availability for extensive business travel as part of the role (approximately 35%). If you are interested in applying for this position please submit your application by February 7, 2018. We thank all who apply however only those who meet the qualifications will be contacted. At Sunwing our employees are the difference. We therefore encourage applications from Aboriginal peoples, women, members of a visible minority and persons with a disability. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA), Sunwing will also provide reasonable accommodations, accessible formats and communication supports upon request to persons with disabilities who take part in all aspects of the recruitment and selection process. Qualifications Skills Preferred Self-motivated Intermediate Quick Learner Intermediate Detail Oriented IntermediateCommunication Intermediate Behaviors Preferred Dedicated: Devoted to a task or purpose with loyalty or integrity Team Player: Works well as a member of a group Enthusiastic: Shows intense and eager enjoyment and interest For further information, or to apply, please click here