Manager Content and Brand - YYC

 

Manager, Content and Brand

Number of positions available:1
Status: Permanent Full-Time 

Closing Date: April 29, 2021
 

WHAT YOU WILL DO

As our lead storyteller, the Manager, Content & Brand will oversee strategic content creation to develop rich and engaging stories in line with our brand on all platforms to all audiences. This includes responsibility for the Authority’s brand management, content marketing and engagement strategies, and oversight and management of our various communications channels and online communities. In addition to these accountabilities, they will also provide people leadership, strategic communications counsel, writing and editing, and act as back-up media relations support.

The key responsibilities for this role include:

•Oversee the evolution of our corporate brand to develop rich and engaging content across all communications channels.

•Act as the managing editor and develop content strategies and measure the effectiveness of our brand and user experiences 

•Develop strategic briefs, key messaging documents, style guides, infographics, intranet content, blog posts, website copy, advertising copy, and social media content.

•Provide strategic communications counsel as well as support, planning and guidance on the development of key messaging for various internal stakeholders (e.g. Commercial Services, Air Service Development).

•Partner with human resources to develop and execute strategic communications plans related to labour relations and union bargaining. 

•Develop and oversee airport programs designed to engage Team YYC and local/regional communities.

•Leverage community partners to activate guest-facing storytelling opportunities in alignment with the airport’s north star.

•Provide support in defining, developing, and executing outcome-based public relations programs and respond as a corporate spokesperson as needed.

•Participate in emergency preparedness planning activities related to crisis and emergency communications response; be available and respond in emergency situations.

•Provide leadership to the communications team.

WHAT YOU BRING

•Post-secondary education in communications, marketing, or public relations

•7+ years’ experience managing brand experience and content development.

•Experience with corporate storytelling and content marketing (planning/developing).

•Excellent written and verbal communication and interpersonal skills as well as a high degree of attention to detail.

•Ability to handle stress and prioritize situations in a calm manner.

•Experience with creative direction including design, video and editing. Skilled in Adobe InDesign, Adobe Photoshop, Illustrator, and knowledge of video editing. 

•Must be able to obtain and maintain a Restricted Area Identification Card (RAIC).

WHAT ELSE?

•Expert understanding of the communications and content universe, trends, channel use and their business application. 

•Expert knowledge and understanding of digital engagement to reach target audiences.

•Ability to adjust writing/communication style based on audience, social media platform and using different content formats for a variety of audiences (i.e. text, video).

•Existing knowledge of website design, information architecture, website optimization, user experience and content management systems.

•Ability to effectively interact with multiple internal and external stakeholders in a timely manner and within a short timeframe. 

•Existing knowledge of airport, aviation industry is an asset.

•Fluency in French is an asset.

We are more than planes and tarmacs. Our purpose travels beyond building and managing world-class facilities and runways, and into the communities we serve. The Calgary Airport Authority is made up of nearly 300 employees who are driven by creating memorable and effortless experiences that reflect the beautiful city and region we serve. Motivated by our vision, we strive to turn the airport experience at YYC into one that air travelers are excited to be a part of.

As a primary driver of our city’s economy and growth, we have an opportunity to help make Calgary a global economic powerhouse. We believe our focus on the future will fuel our city’s next generation of prosperity. And we are ready, willing and able to step up to the challenge. At one of Canada’s busiest airports, our team is working hard to create the best possible experiences for the guests and visitors that arrive, depart and connect through our airport, and we need the help of the best people to help get us there.

WHO WE ARE 

The Calgary Airport Authority is made up of remarkable people committed to delivering great results. We manage and operate YYC Calgary International Airport, YBW Springbank Airport and collaborate with many partners - from airlines to customer services and government agencies to food and retail outlets. With the opening of our new international terminal and Canada"s longest runway, this is an exciting time to join our Crew and advance YYC as one of Canada"s best airports!

OUR VALUES:

We are ACCOUNTABLE.  We take ownership and step up to get the job done.             

We are CUSTOMER-FOCUSED.  We consider the customer in all that we do. 

We are COLLABORATIVE.  We are stronger when we reach out and work as a team.          

We are RESILIENT.          We are able to withstand or recover quickly from difficult conditions. 

 

We are CREATIVE.          We strive to find new and better ways of doing things.  

Are you looking for the journey of a lifetime? One that’s focused on creating effortless and memorable experiences for millions of guests and travelers each year. Click the apply button for your chance to learn how you can be a part of one of Alberta"s Top Employers.