New Posting - Westjet

Advisor - Marketing
Westjet Airlines - Calgary, AB

Advisor, Marketing - Position summary  Reporting to the Manager, Marketing this position is responsible for the development, coordination and execution of larger scale marketing campaigns (including co-operative, route support and promotions) that support overall WestJet and WestJet Vacations marketing objectives. Acts as a planning and project lead on the Destination and Partnership team.  Major Duties  Work with key co-operative marketing partners, including destinations, hotels, airport authorities and attractions to define joint objectives and review marketing mediums  Develop a mutually agreed upon marketing program  Support the mutual objectives of WestJet/WestJet Vacations and the partner  Builds in flexibilty to ensure we can support routes of need when required  Offset the cost of WestJet/WestJet Vacations marketing tactics  Support Revenue targets for WestJet routes  Coordinate execution of co-operative marketing plans  Take a leadership role within the team to ensure the ease of execution of plans within all teams involved  Work as team lead and subject matter expert with internal support teams including WestJet Vacations Product team, Revenue, Digital and Creative Services to ensure processes are streamlined, efficient and followed  Work with partners to create marketing plans and execution including getting creative approval on marketing tactics (as needed)  Responsible for tracking, forecasting and reporting for all co-op elements in WestJet and WestJet Vacations budget  Coordinate execution of tactical and strategic promotional programs  Ensure the objectives of WestJet and WestJet Vacations are supported and met  Negotiate with media and promotional partners to ensure programs are mutually benefiticial  Creation of or review/approval of contest rules and regulations (includes possible registration with Regis)  Oversee creation and approvals of all contest creative as required, acts as a liason with internal Marketing teams  Determine metrics of success for promotional program, evaluate and report on results  Manage, build and maintain relationships with national media partners  Other areas of focus  Responsible for the creation and maintenance of the rate card for WestJet and WestJet Vacations advertising mediums  Lead the development and executionon of special projects as they relate to destination and partner programs  Work with internal stakeholders to ensure that partnerships are supporting their team objectives  Develop and coordinate comprehensive communication tactical and strategic plans utilizing various mediums including online/digital, print, radio, out of home and TV  Monitor and measure success of initiatives and campaigns, discuss  past results and make recommendations for future initiatives  WestJet is Canada's most preferred airline, operating over one hundred aircraft to destinations in North America, Central America and the Caribbean. We are recognized as a Top Employer in Canada and our more than 10,000 employees work hard to ensure we maintain our position as one of Canada's most respected corporate cultures. With the launch of WestJet Encore, we will continue our steady growth by offering flights and jobs to more cities in Canada.  We would like to thank all applicants in advance for their interest in WestJet. We believe in enriching the lives of everyone in WestJet's world and encourage applications from all qualified individuals. If you inspire greater creativity and innovation towards reaching new altitudes and meet the qualifications for the position in which you are interested, we welcome you to complete an online application. WestJet is a great place to land - powered by Talent and Growth.  At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will utilize safe work practices to ensure your well-being and the safety of others.  Westjet Airlines