New Posting - Calgary Airport Authority

Calgary Airport Authority is currently recruiting a Manager, Digital Communications. 

The Calgary Airport Authority is committed to creating an environment where employees are rewarded through meaningful work experiences. Not only do you get to be a part of developing one of Canada’s busiest airports, but you’ll be joining one of Alberta’s Top Employers. We offer competitive salaries, an attractive benefits and pension program, flexible work schedules, growth through learning and development, and numerous opportunities to give back to the community. It’s simple — we invest in our people because they are the backbone of our success.

The Calgary Airport Authority is leading an exciting expansion program at YYC worth over two billion dollars. With the recent opening of Canada’s longest runway and the construction of a new international terminal, this is an exciting time to be a part of the YYC Crew.

The Role

If you have a passion for social media, we have an exciting opportunity for you!  This new role will be responsible for building YYC’s and the Calgary Airport Authority’s presence on digital media platforms by developing and deploying a comprehensive social media strategy. 

Specific duties include:

·         Develop, maintain and support all online communication initiatives on a wide variety of digital platforms, such as Twitter, Facebook, LinkedIn, Instagram, Pinterest, Youtube and other emerging social media sites.

·         Target strategies to address unique needs of multiple audiences:  employees, airport employees, potential job candidates, travelers and the general public.

·         Collaborate with Corporate Communications team to ensure traditional communication channels are leveraging social media platforms and to ensure consistent brand and messaging is occurring across all communication channels.

·         Build presence of YYC and the Authority on all digital media sites to increase visibility, build corporate reputation, identify revenue opportunities, and develop relationships.

·         Develop, edit, publish and update ongoing content on all social media sites in a variety of formats, including text, images, video or HTML. 

·         Continuously monitor and adapt social media tactics by setting measurable targets.  Utilize appropriate social media management tools to monitor, manage and analyze social media channels and related social data.

·         Ensure company pages are optimized within each platform to increase the visibility of the Authority’s social content. 

·         Create, manage and update a social media Editorial Calendar that feeds into the overall Corporate Communications Plan.

·         Keep abreast of emerging platforms, tools and trends.

·         Collaborate and support Human Resources in the development of social media strategies that support their Recruitment Strategy and Employee Engagement Strategy, reinforcing the Authority as a “great place to work.”  

Basic Requirements

·         Communications specialist with proven experience in developing and implementing digital media strategies and tactics.  Typically obtained through post-secondary education in Communications or related disciplined combined with at least 5 years of related experience.

·         Extensive understanding of the social media universe, trends, channel use and their business applications.  Deep knowledge and understanding of the following social media platforms:  Twitter, Facebook, LinkedIn, Instagram, Pinterest and YouTube.

·         Extensive knowledge of emerging social media trends and tools, with the ability to integrate new applications into the developed digital media strategy and existing platforms.

·         Knowledge of other digital programs such as:

o    HTML

o    Wordpress, or other Content Management Tool experience (DotNetNuke, SharePoint)

o    Cascading Style Sheet (CSS)

o    Web analytics and web metrics (Google Analytics)

o    Search Engine Marketing/Optimization

o    Understanding of Web Content Accessibility Guidelines (WCAG 2.0)

o    Social media management tools, such as Hootsuite or Sproutsocial

·         Excellent writing, editing and presentation skills.  Familiarity with Canadian Press Style Guide.  Able to adapt style to suit different communications media and audiences.

·         Strong customer focus and ability to handle multiple priorities.

·         Strong analytical and organizational skills, with strong attention to detail.

·         High degree of judgment and discretion.

·         Innovative and creative thinker with a strong work ethic and high level of professionalism and integrity.

How to Apply

This position is open to Calgary Airport Authority staff and external candidates. If this position interests you please Apply Online by the closing date listed.

Website: www.yyc.jobs
Email: resumes@yyc.com
Fax: (403) 717-2216

To find out more about The Calgary Airport Authority, visit us online at www.yyc.com 

All applicants are thanked for their interest but only qualified candidates will be contacted. The Calgary Airport Authority is an equal opportunity employer.

Successful candidates will be required to obtain the Restricted Area Identification Card (RAIC).
Successful candidates for safety sensitive positions will be required to undergo a pre-employment medical assessment, including an alcohol and drug test, by The Calgary Airport Authority's Medical Officer to confirm fitness for work.

The Calgary Airport Authority complies with the Personal Information Protection and Electronic Documents Act (PIPEDA). By forwarding your resume to the Calgary Airport Authority you are consenting to the collection and use of your personal information for this job competition. Your information will be kept strictly confidential.

JOB TITLE:   Manager, Digital Communications

POSTING DATE: 09/15/2014

JOB CLASSIFICATION:  Full-Time

CLOSING DATE: 09/28/2014 16:00

PAY RATE:   9 ($75,632 - $78,657 - $81,805 -$85,077)