Corporate Social Media Community Manager - Toronto-13959
Description
Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
The Social Media Community Manager is responsible for all interaction via Air Canada’s internal social media channel with all employees at Air Canada. He will also provide guidance and direction to employees assigned to monitor and respond on behalf of management in all forums.
The Community Manager is part of a cross-functional team and works in close cooperation with other departments. The successful candidate is required to identify and create opportunities beyond traditional communication to engage employees and foster two-way online dialogue with employees on Air Canada products, services and standards as well as our corporate priorities and relevant aspects of our business plans.
- Participate in the development and implementation of communication strategies, plans and processes for all branches with special emphasis on communication via our internal social media channel.
- Progressively build and engage Air Canada’s employees through social media channels.
- Demonstrate best practices to communicators and other managers designated by their branches to manage conversations and issues in internal social media forums
- Develop online tools to support and foster two-way dialogue between the airline and its employees.
- Use social media as the first line of defense to mitigate issues that might flare up online.
- Develop and implement a strategy to manage internal social media forums in the event of an airline emergency
- Create relevant content by channel and by audience segment
- Identify opportunities to leverage internal social media content for our external social media. Maintain a strong working relationship with external social media team.
- Measure effectiveness of communications through regular online surveys
- Determine needs of key stakeholders through regular online surveys
- Accountable for proofreading and ensuring accuracy of information contained in all communications.
- Accountable for establishing priorities/urgency for all tasks.
- Develop and maintain effective working relationships with all branches of the airline to ensure aligned communication.
- Work with internal stakeholders to establish priorities, secure approvals on key messaging.
- Write messages on behalf of the Corporate Communication & Community Relation Branch and provide support on high profile and confidential initiatives.
- Review and Contribute content to other internal publications.
- Ensure that communication is provided in both of Canada’s official languages.
- Benchmark trends in communication methods/mediums to find and make recommendations on communication innovation.
- Any other related duties as required.
Qualifications
- University degree in a related discipline and/or 3 years of relevant experience.
- Excellent written and oral communication skills with ability to translate complex information into clear messages that will be quickly and easily understood by all employees.
- Excellent judgment skills in determining which comments should be addressed, diffused, escalated or responded to.
- Creative, free-thinker and problem solver with capability to identify new avenues to showcase Air Canada’s corporate priorities and objectives internally through existing and new mediums.
- Strong team player, comfortable with newest technology and in-depth knowledge and usage of social media channels, devices, tools and applications.
- Practical knowledge of digital mediums including internet and social media channels.
- Strong project management, leadership and organizational skills.
- Excellent interpersonal skills and aptitude to manage multiple work demands.
- Airline knowledge including operational experience and products/services.
- Ability to translate concepts and opportunities into specific business initiatives and projects.
- Ability to construct well reasoned business cases in support of projects and initiatives.
- Capable to produce high quality results under short timelines.
- Regular business travel between Toronto and Montreal - other locations as required.
- Flexible to work irregular hours including evenings and weekends, as required, to support operational requirements.
- Excellent knowledge of the Microsoft Office Suite including Word, Excel and PowerPoint.
LINGUISTIC REQUIREMENTS
Based on equal qualifications, preference will be given to bilingual candidates.
At Air Canada, we want to fly higher when it comes to employment equity. We, therefore, encourage applications from Aboriginal peoples, women, members of a visible minority and persons with a disability.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
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