New Posting - Porter Airlines

Manager, Loyalty Marketing
Porter Airlines Inc. - Toronto, ON

SUMMARY: Reporting to the Vice President, Digital, Loyalty and Solutions Delivery, the Manager, Loyalty Marketing will focus on building and implementing partnership relationships with a strong focus on growing airline ticket, ancillary, partner revenue and profitability. DUTIES AND RESPONSIBILITIES: Lead a Loyalty marketing team to grow and enhance VIPorter’s portfolio of customers, benefits and partnerships to increase market share, grow ticket and ancillary revenues and attract and retain high-value customers Develop and lead the execution of all frequent flyer related marketing communications, member acquisition, retention and reactivation tactics, lifecycle marketing campaigns and targeted offer strategies Work closely with members of the Marketing and Advertising, Brand and Revenue Management teams to maximize revenues from a variety of customer segments Lead and mentor a Loyalty and Digital Analyst to develop customer segmentations, model member and partner profitability, conduct program analysis and create regular and ad-hoc campaign, member and program reporting Lead the development, implementation and expansion of Porter’s CRM data strategies and customer analytics capabilities. Manage Porter’s marketing intelligence platform, targeted email strategy and related technologies Evaluate and implement frequent flyer partnerships that increase program value to members and profitability to Porter Lead member and program analysis, including activation, usage and profitability and utilizing this analysis to develop targeted offer strategies and associated marketing communications Evaluate, model and implement marketing partnerships that increase the VIPorter benefits to members and overall program profitability QUALIFICATIONS AND SKILLS: A bachelor’s degree is required; however, a master’s degree is an asset 6+ years of experience in a data-driven loyalty program role with marketing communications responsibility required 4+ years of managerial experience in an airline, hotel or other hospitality loyalty space is preferred 3+ years of experience developing and implementing targeted offer strategies with a deep understanding of customer segmentation and lifecycle marketing is required Highly analytical skills, comfortable with data, and able to derive insights to construct offers, campaigns and communications that drive profitable consumer behaviours Proven experience developing and implementing loyalty partner relationships Highly effective project management skills; the ability to provide cross-functional leadership for multiple high-profile technologies and customer service initiatives at one time and the ability to provide steady leadership and mentorship to team members in a fast-paced, ever-changing, deadline-driven environment Must be highly proactive, have strong problem-solving abilities and possess critical and strategic thinking skills Must have the skills to be highly influential, self-aware and have keen organizational instincts and be political savvy Highly skilled in Excel and PowerPoint and exceptionally skilled developing and presenting executive-level presentations COMPETENCIES: Concern for Safety - Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others. Teamwork - Working collaboratively with others to achieve organizational goals. Customer Service - Providing service excellence to internal and/or external customers (passengers). Initiative - Dealing with situations and issues proactively and persistently, seizing opportunities that arise. Results Focused - Focusing efforts on achieving high-quality results consistent with the organization’s standards. Fostering Communication - Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus. Exemplifying Integrity - Treating others fairly, honestly, and respectfully, furthering the integrity of the organization and its relationships of trust with team members and the broader community. Inspiring Others – Energizing and inspiring others to strive for excellence and commit to common goals and purposes, creating a sense of self-efficacy, resilience, and persistence in followers. People Leadership - Assuming a leadership role in helping others achieve excellent results. Leading Change - Recognizing the need for change, being open to new ideas and methods, and championing transformational change within the organization and beyond. For further information, or to apply, please click here