The Associate Director, Passenger Programs & Communication, is responsible for the development of the passenger environment and passenger experiential programs and amenities that support the achievement of GTAA objectives as well as Toronto Pearson Brand objectives. The incumbent will demonstrate a passion for our passengers by ensuring that all Toronto Pearson led activities and programming in the terminals resonates with passengers by being relevant, impactful and scalable.
Job Description
- Works closely with internal stakeholders including Passenger Engagement and Commercial teams (Retail & Food and Parking);
- Manages relationships with external agencies to develop programs (i.e. advertising, promotional, digital, branding) and oversee the translation of business objectives into relevant marketing and promotions tactics;
- Develops product positioning and messaging that differentiates Toronto Pearson and is representative of the Toronto Pearson brand;
- Manages marketing program budget(s) optimizing how we reach passengers, deliver on briefs and achieve goals;
- Designs, develops and facilitates cross-product promotions with other divisions of the GTAA;
- Develops, creates, manages and delivers Toronto Pearson passenger program experiences including those for March Break and Christmas;
- Develops relationships with Communications, Terminal Operations and Volunteer teams to support the scalability and impact of programs;
- Works with Commercial Partnerships team to develop co-branded activations and ensure that Toronto Pearson objectives are met;
- Responsible for the development and implementation of standardized aesthetics for terminals.
- Develops a sustainable approach for bringing arts and culture into the terminals including the development of plans to integrate art and culture as a component of all programming - scale, impact and relevance to all programs and Art/Culture installations is key;
- Develops and maintains external relationships, in conjunction with the partnerships team, with tourism and cultural officials to engage and promote community partnerships through development of Arts & Culture initiatives;
- Manages project flow, works closely with a cross-functional team including relevant internal and external stakeholders, and outside vendors to ensure effective and efficient program delivery (account management); and
- Responsible for delivery of and end-to-end project management of Marcom and Experiential activities.
- Responsible for being a customer centric Leader with respect to the Mission, Vision, Values and Beliefs
Job Requirements
Qualifications:
- Post-Secondary degree or diploma in communications, marketing, advertising, business or other related field;
- A minimum seven (7) years of concurrent experience in developing and executing consumer-facing marketing programs, relationship management, account service, or monitoring the work of agencies or consultants AND in event planning/coordination, promotions and brand management;
- Must have a minimum of four (4) years of people management experience
- Must have demonstrated experience managing projects
- Demonstrated experience working in a customer centric environment
- Experience working with architects and interior or space designers is preferred;
- Understanding or knowledge of contemporary art including local, regional and national art, artists and art institutions is considered an asset;
- Must have a valid Driver’s License; and
- Must be able to obtain a Transportation Security Clearance
Knowledge, Skills and Abilities:
- Knowledge and understanding of marketing fundamentals, channels, strategies and tactics;
- Demonstrated ability to develop and implement multi-partner/stakeholder programs;
- Demonstrated ability to develop and manage complex program and project plans including on-time/on-budget performance;
- Must have strong leadership and management skills
- Must have strong negotiation and problem solving skills;
- Demonstrated ability to write professional businesses cases and briefs;
- Strong creative aptitude; Creativity and initiative to proactively develop innovative programs;
- Strong organizational skills to plan rotating programs while maintaining continuity of programs;
- Demonstrated decision making skills and ability in making sound judgment;
- Proven ability to manage the big picture as well as the details of large scale projects with multiple stakeholders;
- Demonstrated ability to provide exceptional customer service focus;
- Demonstrated ability in relationship management and passenger satisfaction; and
- Must have a strong ability to handle multiple priorities and meet tight timelines.
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